We're Ivy & Elder and we make haircare a breeze. We believe having beautiful, healthy hair should be a walk in the park, so we did the hard work for you. Gone are the days of harmful products and ten-step routines. Say hello to clean, quality haircare that deserves a head-turning hair toss.
ETHICAL:Our products are vegan and cruelty-free and 100% clean. We formulate responsibly with only the highest quality clean ingredients.
EFFECTIVE: Each formula is developed to make styling a cinch while protecting and strengthening hair over time.
UPLIFTING: We are our most confident and beautiful selves when we listen to our inner wild and follow our instincts.
We’re using EWG-verified ingredients to create professionally formulated, responsible and effective products.
Ivy & Elder is set in a surreal and whimsical landscape as an antidote to daily adulting.