What started as a small indie makeup line has turned into a multimillion-dollar brand.
That’s right—the Dirty Little Secret is out. You may have seen us in your Ipsy, Boxycharm, and Glossybox subscriptions, or maybe you’re one of our thousands of Instagram followers. No matter how you found us, we know you’re keeping this secret.
Dirty Little Secret (DLS) Cosmetics is unique—like you. When our founder, Emanuela DeFalco, couldn’t find enough variety in makeup color and shades, she set out to create her own. Since 2014, our DLS products have been looking sharp, lasting long, and staying put for even the most kissable heartbreakers.
Our family-run business was founded in NJ, but we’ve grown far beyond the Garden State. Those who are in on the secret, love our variety, affordability, and quality. No product leaves our lab without us testing it on ourselves. And it’s only tested on humans, because we love our furry friends.